Tag Archives: Sony

Camera Hire’s Sony Range Boosted

Lovers of Sony will be pleased this New Year as Camera Hire adds three new lenses and an external flash to our growing range.Sony FE 70-200mm f/4.0 G OSS Lens

The all new Sony 16-35mm f/424-70mm f/4 and 70-200mm f/4 lenses each boast superior optics, a constant f/4 maximum aperture offering consistent performance throughout the zoom range and Optical SteadyShot image stabilisation, which serves to minimise the appearance of camera shake by up to four shutter speed steps.

Also new is the Sony HVL-F60M Flash, a dedicated external flash and video light designed for both photographers and videographers. The HVL-F60M delivers high-illumination output with an effective range of more than 90′ (28 m) and guide number 60. High Speed Synchronisation mode enables the flash to sync with shutter speeds from 1/500 to 1/4000 of a second to catch fast-moving subjects.

All three Sony lenses and the HVL-F60M Flash are compatible with the very much in demand A7s Mirrorless Digital Camera. The lenses can also be used with the Sony FS7 and FS700 video cameras, without the need for a lens adapter.


Based in Sydney, Camera Hire services photographers and film-makers throughout Australia. We stock a huge range of cameras, lenses and accessories. Our brands include Sony, Canon, Nikon, GoPro, Panasonic, Blackmagic, Sigma, Zeiss, Tokina and many others.

New Gear Coming in 2015

What better way to celebrate the New Year than with some great new gear from Camera Hire!Nikon D750 DSLR

We have a huge number of new products arriving in store in January, including the Canon XF205 HD Camcorder, a professional grade high definition camera, ideal for event and documentary style coverage.

Another new camera on the way is Nikon’s 24-megapixel, full frame D750 DSLR. Compatible with this, and other Nikon DSLRs, are Sigma’s 35mm f/1.4 DG and 50mm f/1.4 DG, both from the popular ART series of lenses.

And for Sony users we have three new lenses and an external flash.

The Sony 16-35mm f/424-70mm f/4 and 70-200mm f/4 are compatible with the in demand A7s Mirrorless Digital Camera, as is the Sony HVL-F60M Flash. These lenses can also be used with the Sony FS7 and FS700 video cameras, without the need for a lens adapter.

Happy New Year!

Sony PXW-FS7 Cameras have Arrived

The PXW-FS7, Sony’s new 4k Super 35mm camcorder, has arrived at Camera Hire.Sony PXW-FS7 Camera

An ultra-mobile video camera, the FS7 has an ergonomic grip design for easy handling and operation, making it an ideal fit for shooting solo or in situations where flexibility is required.

Featuring a 4k Super 35mm Exmor CMOS sensor, with approximately 11.6 million total pixels (4352 x 2662) and 8.9 million effective pixels, the high image readout speed allows the Sony PXW-FS7 to support 4K motion-picture shooting and super slow-motion

Key features of the PXW-FS7:

  • Sony’s Super 35 Exmor CMOS Sensor
  • Native E-Mount; Compatible with A-Mount lenses (LA-EA4 A-mount lens adaptor required), 18mm flange back distance
  • On-board UHD 4K (3840 x 2160) and Full HD (1920 x 1080) recording
  • Wide choice of recording systems
  • XAVC (Intra/Long GOP)
  • MPEG HD, 4:2:2, 50 Mbps (HD only)
  • Apple ProRes codec (with future upgrade and extension unit, sold separately)
  • RAW recording (with extension unit and outboard recorder, sold separately)
  • Slow & Quick Motion for over-and under-cranking
  • Dual XQD card slots
  • 16-bit analog-to-digital converter
  • ISO 2000
  • Supports S-Gamut3Cine/S-Log 3 encoding
  • Die-cast magnesium frame
  • Environmentally sealed electronics
  • Wireless operation with CBK-WA100, sold separately
  • GPS

Sony Unveils New PXW-FS7 Compact 4K XDCAM Camera with a Super 35 CMOS sensor

Optimized for Long-form with XAVC-L Recording, Native E-Mount Lens Flexibility, High Speed XQD Media and a Comfortable, Robust Design

Park Ridge, NJ – Sony’s newest addition to its large sensor line is a complete camera system that delivers long-form recording capabilities with 4K resolution in a compact, hand-held design.

The new PXW-FS7 XDCAM Super 35 camcorder combines the flexibility of native E-mount technology, the recording efficiency of the XAVC-L codec, the transfer speed and intelligence of XQD memory cards and comfortable, handheld ergonomics — including a new “Smart Grip.”

The new camcorder is designed for a range of long-form shooting and production applications, from “cinéma vérité”-style documentaries and reality TV to magazine shows, commercial and corporate applications.

Native E-Mount, A-Mount Lens Compatibility

The PXW-FS7 is a native E-mount camcorder designed to give users maximum lens options and flexibility, smooth and silent iris, focus and zoom control, with auto exposure and SteadyShot stabilisation. An extremely shallow, 18mm flange-back distance enables the use of a range of 35mm lenses. Sony’s optional LA-EA4 A-mount lens adaptor allows compatibility with a wide range of high-quality A-mount lenses.

The new E-mount lens is the world’s first 35mm full-frame interchangeable power zoom lens. It features constant F4 value, independent rings for iris, zoom and focus control, and is dust- and moisture-resistant. The SELP28135G has SteadyShot stabilisation, minimum focus breathing and is enabled with Sony’s new Super Sonic wave Motor (SSM) to reduce zoom noise while shooting.

The PXW-FS7 is compatible with Sony´s new XAVC Intra and XAVC Long GOP formats, each supporting 10-bit 4:2:2 recording (XAVC-I, 180fps; XAVC-L, 120fps). Recording in UHD (3840 x 2160) resolution, slow motion up to 60fps and Full High Definition (1920×1080) with 60/50 progressive frames is possible.

A firmware update in early 2015 will enable native HD recording in the Apple ProRes HQ 422 codec, when using an optional extension unit (XDCA-FS7). Through the XDCA-FS7’s FS-RAW interface, the PXW-FS7 is capable of 4K/2K RAW recording with Sony’s HXR-IFR5 and AXS-R5, or with a compatible third-party external recorder.

XQD Card Compatible

The PXW-FS7 features 2 XQD card slots that support simultaneous recording and relay recording. To support the FS7’s Slow and Quick motion and internal 4K recording, a new 128 GB XQD G series with ultra-high speed transfer up to 440MB/s (read) and 350MB/s (write) has been developed. XQD cards are also available in 64 and 32GB capacities.

The camera includes a low-pass video filter, progressive pixel reading and advanced camera processing to give users a broad span of creative treatments and options such as high speed recording, high resolution and high sensitivity, with less aliasing and less rolling shutter. The camera’s 4 built-in ND filters allow full exposure control in a range of lighting conditions, without requiring external ND filter equipment. S-Gamut3/SLog3 & S-Gamut3.Cine/SLog3 are supported for flexibility of post-production options.

11.6 Million Pixel Super35 Exmor CMOS

The camera’s 11.6 million pixel Super35 Exmor CMOS sensor delivers enhanced sensitivity, shallow depth of field, a high signal-to-noise ratio for fantastic low light performance. The new camera is designed to provide a range of creative shot options. It can be used hand-held, and is also designed for balanced shoulder-mount use without the need for additional rigs. The flexible viewfinder mounting system lets users easily relocate it for changing shooting positions.

The supplied Smart Grip provides easy access to key camera functions including focus magnification; the user menu; REC start/ stop; and zoom. Its assignable wheel allows control of Iris, Focus, Audio Level and Gain.

The camera’s image sensor and signal processor are contained in an environmentally sealed chamber. Heat is directed to an external radiator with a fan for active cooling.

Sony PMW-F55 and PMW-F5 CineAlta Cameras Announced

Sony has just announced two new cameras, the PMW-F5 and PMW-F55 4K CineAlta camcorders. Both feature the ability to record at 4K, and are aimed at filling the gap between the Sony PMW-F3 and PMW-F65 cameras. Both cameras accept PL-mount lenses, including the new Zeiss CP.2 Super-Speed Compact Primes.

Camera Hire now have a Sony F5 available for hire. Please see the listing in our hire pages.

Sony PMW-F55 camera

The new Sony PMW-F55

 

Press Release (30th October 2012):

Sony is unveiling two new CineAlta™ 4K cameras, complemented by a full line of
accessories. The new cameras – models PMW-F55 and PMW-F5 – have a modular and compact design for easy configuration, and each features a new type of 4K Super 35mm image sensor with a 4096 x 2160 resolution (11.6M total pixels).
“These two new models join a family of Sony large-sensor cameras that complement each other and deliver powerful new capabilities to cinematographers working at every level of production,” said Nick Buchner, Senior Product Manager, Content Creation with Sony Australia and New Zealand. “They fill a critical gap in large-sensor acquisition between Sony’s PMW-F3 camcorder and F65 digital motion picture camera, and give content creators new levels of flexibility and creative options for shooting in HD, 2K, 4K and beyond. The total line-up, with our new accessories, further underscores Sony’s commitment to supporting every aspect of the highest-quality professional
workflows.”

Sony PMW-F5 Camera

The Sony PMW-F5 Camera

The new CineAlta 4K cameras deliver unprecedented creative options for HD/2K*/QFHD*/4K (F55) and 2K*/HD (F5) production. Both offer multi-codec support: the new XAVC MPEG-4 AVC/H.264 format, the SR codec (MPEG4 SStP), and the well-established XDCAM 50Mbps 4:2:2 codec. In-camera recording uses Sony’s latest
SxS media, “SxS PRO+” (Plus) – on the F55 for 4K:60p:422 10-bit XAVC and HD:422 10-bit XAVC high frame rate shooting, and on the F5 for HD XAVC and HD high frame rate.
Both cameras are further distinguished by wide (14 stops) exposure latitude, high sensitivity and low noise. The F55 adds a global shutter to eliminate rolling shutter skew and flash banding, and uses the same colour filter with ultra-wide colour gamut as the F65, for highly accurate colour reproduction.

The new cameras are planned to be available in Australia and New Zealand from February 2013, with suggested list pricing to be announced.