Tag Archives: lens

Camera Hire’s Sony Range Boosted

Lovers of Sony will be pleased this New Year as Camera Hire adds three new lenses and an external flash to our growing range.Sony FE 70-200mm f/4.0 G OSS Lens

The all new Sony 16-35mm f/424-70mm f/4 and 70-200mm f/4 lenses each boast superior optics, a constant f/4 maximum aperture offering consistent performance throughout the zoom range and Optical SteadyShot image stabilisation, which serves to minimise the appearance of camera shake by up to four shutter speed steps.

Also new is the Sony HVL-F60M Flash, a dedicated external flash and video light designed for both photographers and videographers. The HVL-F60M delivers high-illumination output with an effective range of more than 90′ (28 m) and guide number 60. High Speed Synchronisation mode enables the flash to sync with shutter speeds from 1/500 to 1/4000 of a second to catch fast-moving subjects.

All three Sony lenses and the HVL-F60M Flash are compatible with the very much in demand A7s Mirrorless Digital Camera. The lenses can also be used with the Sony FS7 and FS700 video cameras, without the need for a lens adapter.


Based in Sydney, Camera Hire services photographers and film-makers throughout Australia. We stock a huge range of cameras, lenses and accessories. Our brands include Sony, Canon, Nikon, GoPro, Panasonic, Blackmagic, Sigma, Zeiss, Tokina and many others.

New Gear Coming in 2015

What better way to celebrate the New Year than with some great new gear from Camera Hire!Nikon D750 DSLR

We have a huge number of new products arriving in store in January, including the Canon XF205 HD Camcorder, a professional grade high definition camera, ideal for event and documentary style coverage.

Another new camera on the way is Nikon’s 24-megapixel, full frame D750 DSLR. Compatible with this, and other Nikon DSLRs, are Sigma’s 35mm f/1.4 DG and 50mm f/1.4 DG, both from the popular ART series of lenses.

And for Sony users we have three new lenses and an external flash.

The Sony 16-35mm f/424-70mm f/4 and 70-200mm f/4 are compatible with the in demand A7s Mirrorless Digital Camera, as is the Sony HVL-F60M Flash. These lenses can also be used with the Sony FS7 and FS700 video cameras, without the need for a lens adapter.

Happy New Year!

Canon 35mm f/2 IS Lens Announced

Canon 35mm f/2 IS LensA new Canon 35mm f/2 IS lens has just been announced by Canon, alongside the Canon 24-70mm f/4L IS. Features include an 8-blade circular aperture, as well as a 4-stop Image Stabiliser. Availability in Australia is expected early December 2012.

Canon 35mm f/2 IS Press Release:

The new EF 35mm f/2 IS USM is designed to offer outstanding flexibility – allowing photographers to capture an even broader range of scenes and subjects in wide-angle. The lens is Canon’s first-ever 35mm prime to feature optical Image Stabilizer technology, which combines with high quality optics to offer outstanding performance from a lightweight, compact body. The 35mm focal length also provides the ability to capture everything from close-up portraits to wide-angle landscapes, making it an ideal companion for travel or general reportage photography.

Its advanced specification offers photographers great flexibility to shoot a wider-range of scenes and subjects. A bright, fixed f/2 aperture also allows photographers to employ a shallow depth of field, and optical IS offers users a 4-stop light advantage, allowing the capture of blur-free images in low light conditions when shooting handheld. Intelligent detection of panning motion is also supported, with Panning IS mode automatically engaged to enable photographers to capture movement with greater accuracy.

Designed to deliver exceptional image quality, the EF 35mm f/2 IS USM features an aspherical glass-moulded (GMo) element positioned at the rear of the optical path to correct aberration for the entire optical system. Additionally, each individual element features optimised Super Spectra coatings to reduce ghosting and flare – ensuring excellent colour balance with minimal need for post processing. A combination of a ring-type USM and high performance CPU also provides rapid AF performance, with full-time manual focus also available for users who want to retain maximum control.

Canon 24-70mm f/4L IS Announced

Canon 24-70mm f/4L IS Lens
As rumoured, Canon has just announced a new Canon 24-70mm f/4L IS lens. Most likely, the 24-70mm f/4L IS will be included as a kit option with the upcoming Canon 6d camera. Availability is said to be mid-December 2012.

Canon 24-70mm f/4L IS Press Release:

EF 24-70mm f/4L IS USM – high performance, high flexibility, Hybrid IS
The EF 24-70mm f/4L IS USM is the latest addition to Canon’s elite L-series, and expands the range of standard zoom EF lenses available for both professional and amateur photographers. Ideal for reportage and wedding photography, it combines an essential everyday focal range with a premium quality L-series construction, delivering consistently sharp, professional-quality stills in a range of different situations. A new macro function also optimises the placement of lens groups during macro photography, allowing shooting at a maximum magnification of 0.7x – reducing the need for photographers to carry a dedicated macro lens.

Its first-class optical system includes two aspherical elements alongside two Ultra-low Dispersion (UD) lenses, each with optimised Super Spectra Coatings to minimise chromatic aberration, colour blurring and flare. A constant f/4 aperture throughout the zoom range provides photographers with exceptional creative control, allowing blurring of the background of a scene at all focal lengths. A nine-blade circular iris also assists photographers in making their subjects stand out, delivering beautiful out of focus highlights (bokeh) in the background blur to add atmosphere to a shot.

The EF 24-70mm f/4L IS USM also features a newly designed IS system, delivering blur-free images throughout the zoom range. Canon’s advanced optical IS offers a 4-stop light advantage, while Hybrid IS effectively compensates for angular and shift shake during macro shooting for stable close ups.

Superfast AF performance is provided by a small, ring-type Ultrasonic Motor (USM). Working in combination with a high-performance CPU and advanced AF algorithms, USM technology enables accurate, silent and ultra-responsive autofocusing. Full-time manual focusing also ensures adjustments can be made even when AF is engaged.

The EF 24-70mm f/4L IS USM features a high grade, usability-focused design – both inside and out. The exterior features a high quality leather-texture coating, a revised shape ensures ease-of-use, and the focusing and zoom rings have been designed for optimal operation. Additionally, a dust and drip-proof construction is resistant to dust and moisture, a lock function protects lenses from knocks when travelling, while fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear lenses – helping to maintain superior image quality and reduce the need for cleaning.